Pop-up store is a new format retail, features its eye-catching decorations and innovative promotional activities. This edgy type of flash retailing now is adopted by numerous brands to expose their products or services to customers and build an effective interaction between them by well-designed public events.   For foreign company who currently don’t have a physical presence in China’s market, but hold the intention to gain popularity and familiarize Chinese customers with its products and brand image. Pop-up store will definitely be among the best options. The choice of venues is undoubtedly the most crucial step in the set-up of a pop-up store. In this article, we pick up 8 hottest spots for your pop-up store retail in Shanghai: