Shanghai, as one of the most vibrant business cities in the world, pop-up retail format has dominated almost all its grand shopping malls of the for a decade. This article will give you everything you want to know about this new format of retail, as well as a useful guide to set up your own pop-up store, especially in the field of food retailing.
Pop-up store is a new format retail, features its eye-catching decorations and innovative promotional activities. This edgy type of flash retailing now is adopted by numerous brands to expose their products or services to customers and build an effective interaction between them by well-designed public events. For foreign company who currently don’t have a physical presence in China’s market, but hold the intention to gain popularity and familiarize Chinese customers with its products and brand image. Pop-up store will definitely be among the best options. The choice of venues is undoubtedly the most crucial step in the set-up of a pop-up store. In this article, we pick up 8 hottest spots for your pop-up store retail in Shanghai:
Shanghai, as one of the most attractive metropolises gathering edge-cutting art, architecture and fashion, has become a must-go destination for many global-renowned art exhibitions.This November, ART021 Contemporary Art Exhibition brought…
laduree pop-up JAKC , this exquisite French taste was introduced in the form of a Pop-up store by its Chinese brand side, in one of World’s dynamic cities - Shanghai. Symbolic macaron chariot with dreamy white merry-go-round and pink-and-white ocean balls full of summer passion…It was the first time for this classic French brand to be interpreted towards Chinese customers in such a creative and unique way.