Shanghai, as one of the most attractive metropolises gathering edge-cutting art, architecture and fashion, has become a must-go destination for many global-renowned art exhibitions.This November, ART021 Contemporary Art Exhibition brought over 100 international galleries to the Shanghai Exhibition Center, offering the most celebrated art festival in the city.
Ladurée, was invited to this wonderful art feast. With her classic Ladurée green chariot full of colorful macarons, surrounded by French-style flower decorations, Ladurée Pop-up Store successfully created a fascinating fairyland garden for the historic house of the Shanghai Exhibition Center, giving an exquisite and romantic touch for ART021.
Something you need to know about Ladurée
Ladurée, a world-renowned bakery and sweets maker house, as well as the leading figure of luxury French pastry brands, its long-standing brand culture and exquisite design concept of French art has been admired by numerous well-known names ranging from fashion industry to mass media organizations, which lead to an active partnership with other iconic brands in several sectors. The collaboration with these icons not only continues the quality, creativity and style of the brand, but also let in some trendy and artful elements.
A surprising event for macaron lovers
ART021 is a platform where global art inspirations and edgy interpretation meet. To be in accordance with this concept, Ladurée’s little trolley was taken into a dreamy and colorful garden, showing a creative combination of elegance and wilderness.
To give the best customer experience in this extraordinary art event, Ladurée Pop-up Store tuned its theme into Rendez-vous d’Automne, located at the end of E1 exhibition hall. After the visual feast, visitors can enjoy the delightful view of Ladurée’s flower-shadowed garden from the beautiful marble steps covered with golden autumn afternoon sunlight.
ART021 Laduree pop-up store
In order to amaze customers in ART021 with her pastry of quality, Ladurée has selected her classic macarons of the most favored tastes in a worldwide range, as well as her well designed royal gift boxes. According to the customers of the previous pop-up activity successfully held in Jing An Kerry Centre, Ladurée’s presence, especially in the form of little pop-up chariot is absolutely a big surprise for both fans of the brand and pastry art lovers. This time, many customers come to the exhibition with the intention to meet Ladurée again, and they have seen this chariot as the best option for macarons in Shanghai. Apart from the classic macarons, the colorful keyring, as one of the most popular products in Ladurée gift selection, has also become a must-have souvenir in the tour of exhibition.
In China’s market, for brands who are seeking to thrive in the intense competition, pop-up store is undoubtedly an ideal way to establish brand image and create an unique and engaging shopping experience, and it has been adopted by more and more brands. However, it is worth noting that the success of Ladurée pop-up store in China could serve as a good example for foreign brands who have a prospect in China’s vigorous market.
After providing assistance in the operation of several pop-up events, BIS has developed expertise in pop-up operation of F&B brands, which demands a more complex approval process than events of other industries.
If you plan to open a pop-up store in Shanghai, please contact our business consultant Cindy:
Tel: +86 15901819201